Sell More: Put Your WebSite to Work

The Internet is maturing and the rules for a successful website have changed. Website design focusing primarily on making people Ooh! & Ah! has taken a backseat. Designing a web site that works, is functional, usable and accessible is the new cool.

Today's world wide web is known as The People's Internet. Let your website visitors control their browsing experience and they will reward you. And, unless you're running a MySpace or YouTube type web site your visitors are:

If your website convinces them you can solve that problem, fill that need or want or deliver the information they seek, you are well on your way to having a new customer.

icon 3 keysIs your website really working for your business or is it just a pretty face? If it is working it is achieving these three goals: 1. Attract; 2. Retain; 3. Convert… »more»

gears workingYour Web Site Works if it delivers the information your visitors seek without making them Think, Work or Wait. »more»

search engine namesMurrieta & Temecula businesses you too can enjoy quality search engine rankings. Big city companies don't own that game. One key is to consider search engines throughout the web design process. Most website traffic, especially for new websites, comes from the major search engines, so the higher you rank… »more»

links and dollars Remember Bowling for Dollars? Well, here's a new game that is a sure winner for your website: Linking for Dollars. Links, on other websites pointing to your website, can drive traffic to your website in two ways. »more»

 

A WebSite Works
if it is:

 

Usability:
The New Cool

As the web continues to mature a surprising thing is happening: Usability is taking front and center and glitz and glamour are taking a—rightfully deserved—back seat. Oh aesthetics are still important. An attractive page is needed to hold the visitor's interest.

What isn't needed is gratuitous motion; animation for the sake of animation that says nothing more than how cool the designer is. A bit of motion can be effective just like a dab of bright saturated colors.

A bit, not a bunch.